What Does a Social Media Consultant Mean?

Social Media Consultant; It provides support to institutions in making more active and strategic advertisements on social media, and ensures that the institution is announced to a wider audience. There is a comprehensive range of services that social media consultants need to do, such as social media management, content production and development, organic follow-up, managing the advertising work of the product, brand or company promoted on social media, and developing marketing ideas for social media.

What Does a Social Media Consultant Do? What are their Duties and Responsibilities?

The job description of Social Media Consultants, whose importance has increased with the use of social media to be effective in marketing, includes the following:
* To manage the assets of brands, products or companies on social media,
* Ensuring that the company appears on social media in accordance with digital marketing, customer relations (Crm), communication strategies,
* To reach the appropriate followers for the target audience in order to increase the awareness of the company or the brand,
* Carrying out activities aimed at obtaining continuous customers by providing awareness in social media,
* Creating a communication strategy for customers' requests while providing awareness on social media,
* To regularly report and analyze the activities for social media,
* To determine the information about how useful the content sharing on social media is,
* Determining the path to be followed by focusing on new strategy plans as a result of the analysis of useful and deficient aspects.

How to Become a Social Media Consultant?

There is not yet a university department that provides direct training for Social Media Consulting. However, graduates from departments such as Business, Marketing, Public Relations, Advertising and Promotion generally work as Social Media Consultants. Some universities offer courses on social media in departments such as Marketing, Advertising and Promotion. In addition, various universities and private institutions organize certificate programs for Social Media Counseling and provide support to take Social Media Counseling to a higher level.